Hedonic Digital · AI song video playbook · Client: Arie · Nov 2026

Songs people finish. Then they start a visit.

This is the full plan for Arie's AI song ads: who we sing to, the moment we sing about, and every step from research to the live ad. Each step lists the tool, who owns it and what it hands to the next step.

LegitScript certified GLP-1 weight loss Licensed providers 6 songs · 3 personas
12%of US adults take a GLP-1 right now
15/9%women vs men currently taking one
22%of adults 50–64 take one, the highest of any age group
56%of users say it was hard to afford

KFF Health Tracking Poll, fielded Oct 27–Nov 2, 2025 (n=1,350). 17% of users got theirs from an online provider.

Arie Song 01 v4, "Let Herself Go". 3:38, 128 claymation cuts, no lip-sync. Scene-by-scene breakdown in section 04.

How to read this playbook

Five parts, top to bottom.

Go through it in order on a team call, about 60 minutes. Each build step has the instructions on the left and the proof of work on the right: what we actually made for Arie.

01 · Watch the winners

Real AI song ads, playing right here.

Press play. The lyrics scroll with the video. Click any beat or scene thumbnail to jump. Revenue numbers are estimates, and each one shows its source and math.

Lyrics, synced to the videoRead from the on-screen captions

0:00His new baby momma

0:01Walked into daycare

0:02Drop off

0:03Snatched waist at 24

0:05And i still hadn’t lost

0:06The baby weight

0:07Four years

0:08Later

0:10And the only reason

0:11Held my head up

0:12Was what my

0:13Hairstylist

0:14Gave me the week

0:15Before

0:17So let me take it back

0:19To the start

0:20Me and marcus. six years

0:21Never did get married

0:23We don’t need

0:24A piece of

0:24Paper he’d

0:25Say

0:26And believed him

0:28Two kids

0:29My son’s seven

0:30My baby girl

0:31Just turned four

0:32Gave that

0:32Man

0:33My twenties

0:33For free

0:34Cooked

0:35Cleaned

0:35Held us down

0:36Between

0:37His jobs

0:39Drove his mama to

0:40Her. appointments

0:41Planned every birthday

0:43While he needed space

0:44And how’d he pay me back?

0:46Girl named ashley.

0:48The lash studio

0:49Found out through

0:50His cousin’s

0:51Girl in my dms

0:53Sis, thought

0:53You should know

0:54He moved out

0:55Three months later

0:56Four months on

0:57Wasn’t

0:58Crying over him

0:59Just

0:59Missed who

1:00Thought he was

1:01Mostly was tired

1:03A tired no nap could

1:04Fix

1:05But the woman

1:06In the mirror

1:07Looked worn

1:08Two kids in

1:09And the weight

1:09Never left

1:10Nothing

1:10Fit the way it used to

1:12Tried it all

1:13The diets

1:14The gym at

1:16The weights

1:17Trainers

1:17The teas

1:18Skipped meals till

1:19Was dizzy

1:20For a week

1:21Then gain it right back

1:22My body gave up on me

1:24The same way

1:25Marcus did

1:26Then i'm in tamika’s chair

1:29Ten years

1:29She’s done my hair

1:31She stops mid braid

1:34What’s going on with you?

1:35Almost cried

1:36Right there

1:36She reached in her bag

1:38Pulled out this bag with

1:39Mushrooms on it

1:40My client who’s a nurse

1:42Put me onto this

1:43It ain't the teas.

1:44Tiktok stuff

1:45It supports healthy

1:47Cortisol levels

1:47From the inside

1:49Tamika

1:50Pm not spending more money

1:51On something

1:52That does nothing

1:53She looked me

1:54Dead in my eyes

1:56If it don’t work

1:57Pll do your hair

1:57Free for a year

1:59Ten years

2:00She never once said that

2:01So took it home

2:04One cup every morning

2:06A week in texted her

2:08Why is this working

2:09When nothing else did?

2:10She said

2:11Because it was never

2:12Just fat

2:14After two kids

2:15And all that stress

2:16Your cortisol

2:17Stayed high

2:18And

2:19When cortisol stays high

2:21Your body can

2:22Hold onto weight

2:23That belly

2:24Heavy and puffy?

2:26It could be because of

2:27Stress

2:28Sure

2:29No single

2:29Ingredient

2:30Directly targets

2:31Stress related fat

2:33But supporting

2:34Your body’s

2:34Response is

2:35Still a good place

2:36To start

2:38Its called

2:38Ryze mushroom coffee

2:41Reishi supports healthy

2:42Cortisol levels

2:44When your body

2:45Feels less

2:46Everything else

2:47Starts

2:48Relaxing a bit too

2:50Around week one

2:51The cravings got milder

2:53The sugar calling my name

2:54At 9pm was quieting down

2:56About two

2:57A weeks in

2:58The bloat

2:58Carried for

2:59Years started

3:00Feeling less bothersome

3:02Around week

3:03The waistband

3:04Started feeling

3:05More comfortable

3:06After a month or so

3:08My face started

3:09Feeling less

3:10Puffy

3:11In the mornings

3:13Six weeks in

3:14Buttoned the jeans

3:15Hadn't touched

3:16Since before my baby

3:17Not the old me

3:18Was always

3:19Supposed to be

3:20Nothing extra

3:22No filter

3:23No makeup

3:25My son’s

3:25Backpack

3:26In my hand

3:27And there’s marcus

3:28Ashley on his arm

3:30Signing in my kids

3:32He looked

3:33Up and his face

3:34Changed

3:36Damn

3:38You look good

3:40Thanks

3:41And kept it moving

3:43Ashley kept

3:44Checking her

3:44Phone camera

3:46Wasn’t checking

3:47For nobody

3:48Marcus texted that night

3:50Left him on read

3:51But the moment wasn’t him

3:52Looking at me

3:53It was me

3:54In the mirror

3:55Finally seeing myself

3:58For years

3:58My body said

3:59She’s been through it

4:00Now it says

4:01She’s still here

4:03Didn’t need

4:04Marcus to see me

4:08It’s called ryze

4:09Mushroom coffee

4:11One cup every morning

4:13Six adaptogenic mushrooms

4:16Including reishi

4:17Less than a day

4:20If two kids and stress

4:21Have you feeling

4:22Stuck

4:23You’re not alone

4:25Support your body’s

4:27Response

4:29Starting today

4:3140 off

4:32Right now

4:33Pfree us free day sil

4:34Money back guarantee

4:35If the link

4:36Below is still working,

4:38Grab it

4:38Before

4:39They sell out

4:41One cup

4:42That’s all it

4:43Took for me

4:44If marcus notices

4:46Next drop off

4:47That's a bonus

4:49But it's not

4:50For him anymore

4:52It's for me

Mushroom coffee · DTC + Target

RYZE Superfoods "His New Baby Momma"

Company revenue~$74M/yr2025, third-party estimate (BrandSearch). Run-rate now est. ~$1.1M/day.
This one ad made$1.6M–$4.4MEst. ~$300K/day total spend × 3–8% share for a top ad × ~2x ROAS × 91 days.
4:54runtime
91 dayslive since Aug 7, 2026
140scene changes
2.1sper scene

PersonaMom, late 20s, after a breakup

Open in Meta Ad Library ↗

Strategy, beat by beat Click a beat to jump the video

Every scene change 140 scenes in 4:54, one new picture every 2.1s

What Arie takesSame arc for Dana: an emotional sting, the 9pm cravings, a mentor who reveals "it was never you", a result shown as moments, and the people who notice.
Lyrics, synced to the videoRead from the on-screen captions

0:00She looks nothing

0:02Like the woman married

0:05That's what my husband

0:06Texted his best friend

0:08While was lying

0:09Right next to him

0:11He'd been distant

0:12All through dinner

0:13Said it was just

0:14Work stuff

0:16But after 19 years

0:18Knew he was lying

0:21He fell asleep first

0:22Reached for his phone

0:23On the nightstand

0:24His face unlocked it

0:26And that's when saw it

0:29A message to

0:30His best friend

0:31Marcus

0:33Attracted

0:34To her

0:36Anymore

0:39She looks nothing

0:42Like the woman married

0:44Didn't cry

0:45Just put the phone back

0:47And waited for the sun

0:49The next morning

0:50Looked in the mirror

0:52The worst part

0:53Wasn't that he sent it

0:55It was that a

0:57Was right

1:01Puffy face

1:02Fueky morning

1:03Bloated belly

1:03That never went

1:05Tired

1:05Dull

1:06Hea

1:06Looked 10 years older

1:08Than i felt inside

1:10The woman he married

1:12Was in there

1:13Somewhere

1:15But couldn't find her

1:18Anymore

1:21Tried ever ything

1:22Diets

1:22The cleanses

1:23The probiotics

1:24That cost

1:2460 a month

1:26The detox teas

1:27The apple cider vinegar

1:29The gym at am

1:31Nothing stuck

1:32The puffiness always came back

1:37My body just kept

1:38Holding onto. everything

1:39No matter what i did

1:42A week later

1:42Was waiting for my son

1:44After soccer practice

1:45There's brazilian woman

1:47One of the other kids’ moms

1:50See her

1:50Almost every day

1:51At pickup

1:52Mid

1:53Looks 35

1:54Flat stomach

1:54Clear skin,

1:56Energy

1:57I'd been watching her

1:58For months

2:00That day she walked’

2:01Past me

2:01And finally said it

2:03What do you do?

2:04You look incredible

2:06She laughed

2:06Looked at my face and said

2:08Honey

2:08Everything you've been trying

2:10Just treats the surface

2:11Your gut is probably

2:12What's running the show

2:13Underneath

2:14When your gut

2:14Microbiome is off

2:16Could show up

2:16Everywhere

2:18The bloating

2:19The puffiness

2:20The exhaustion

2:21That's not aging

2:23That could be a gut

2:25That's been out of balance

2:26For years

2:28Shereached intoherbag

2:30And pulled out a bag of

2:31Ryze mushroom coffee

2:32She said

2:33Drink one cup

2:34A every. morning

2:34It’s got

2:35Turkey tail

2:3610 feed

2:37The good bacteria

2:38Groom and

2:39Con in

2:39200 support. a balanced gut.

2:41Reshe

2:41To kelp your body

2:42Handle stress

2:43And

2:44And cordyceps

2:44For steady energy.

2:45A when your guts balanced

2:46And your body's not

2:47Running on empty

2:49It could help

2:50With that heaviness

2:51And bloating

2:52I looked at her like

2:54She was crazy

2:55Ive tried

2:55Every supplement out there

2:57I think it's just

2:58My age

3:00At this point

3:02She looked me right

3:02In the eye

3:04Drink ore cup

3:05Tomorrow morning

3:07Give it a few weeks

3:08Then look at yourself

3:10And tell me it's just your age

3:14Had nothing to lose

3:15The next morning

3:16Aaaade

3:16My first cup

3:17Smooth

3:18Creamy latte

3:18Nothing like mushrooms

3:20After about. a week

3:21My digestion

3:22Started settling

3:24Less bloated after meals

3:25Less of that heavy

3:27Backed up feeling

3:28I'd been liwingiwith for years

3:30A couple weeks in

3:31I looked in the mirror

3:32And paused

3:34My face felt

3:35Less puffy

3:36Not dramatically different

3:38'but enough that i'noticed

3:40My was holding

3:41Through, the

3:42Instead of

3:43Crashing at

3:44I'was focused

3:46Actually getting things done

3:47Instead of dragging

3:48Through my day

3:50After about a month

3:51Felt much more

3:53Confident in my clothes

3:55My face had that

3:55Refreshed feeling

3:57Youiget after

3:58A good night's sleep

3:59Spm everv morning

4:02No my son looked at me

4:03And said

4:04Mom

4:06Like

4:07Good different

4:08He doesn't say that

4:09Unless he means it

4:11A few weeks later

4:12Was in the kitchen

4:13My husband was on the phone

4:15With marcus

4:17Heard him say

4:18She just looks

4:19Amazing lately

4:21Can't figure it out

4:23Kept walking

4:25Smiling all the way up the stairs

4:28If you've been hiding

4:29Behind baggy clothes

4:31And feeling like

4:32You lost

4:33The woman you used to be

4:34It might not be

4:36Vour age

4:38It might be your gut

4:40This was the thing that

4:41Bhelped my body

4:42Find its balance again

4:45It's called

4:46Mushroom coffee

4:48Adaptogenic mushrooms

4:50One cup every morning

4:52Less than a day

4:55Organic, a

4:56Grown in california

4:58Third party tested

4:59And it tastes like

5:00Creamy latte

5:02Ryze is on sale

5:03Right now

5:05With free gifts

5:06Fandiai3o

5:06And a 30 day

5:07Monev back guarantee. 74

5:09If you don't love it

5:10Send the empty bag back

5:12For a full refund

5:16Link's below

Same brand · persona #2

RYZE Superfoods "She Looks Nothing Like the Woman I Married"

Company revenue~$74M/yrSame brand as above. RYZE runs 6+ persona versions of this song formula (per Arcads).
This one ad made$1.1M–$3.0MEst. same spend method × 63 days live.
5:19runtime
63 dayslive since Sep 4, 2026
132scene changes
2.4sper scene

PersonaWife, mid-40s, 19-year marriage

Open in Meta Ad Library ↗

Strategy, beat by beat Click a beat to jump the video

Every scene change 132 scenes in 5:19, one new picture every 2.4s

What Arie takesProof that one song formula scales across personas. Write Dana, Marcus and Jess on the same skeleton.
Lyrics, synced to the videoRead from the on-screen captions

0:08Is that her?

0:10a a Lisa

0:11Go home

0:13used to be a model

0:14eal that's where met Paul

0:17he used to be the photographer

0:18an. on

0:18Loy

0:20donjtimove A

0:21alt

0:22thats it

0:23aap

0:24you're the best I've ever shot

0:32Milan wants you for two more years say yes

0:37stay with me Lisa

0:39love you forever

0:44so gave it all up

0:46for him

0:47got out of modeling

0:48took care of the house

0:49the kids

0:50everyone but me

0:52and slowly stopped looking like my old self

0:56she's 32, Lisa

0:59her

0:59a at her

1:01then look at yourself

1:03gave up Milan for you

1:05gave you 25 years of my life

1:08nobody asked you to

1:10a who's gonna want you now?

1:18tried everything to get her back

1:22the gym

1:25every class

1:29nothing moved it

1:32she's 32

1:33of A

1:34younger and wan

1:35and

1:37that's why he chose her

1:4820 years of Christmas cards

1:49then you call me crying

1:51what happened?

1:53Gian, I'm 51 and 30 pounds heavy

1:55don't tell me it's fine

2:01it's not fine

2:03and you're not fat Lisa

2:04you're backed up

2:05backed up with what?

2:07waste if

2:07a hi of of

2:08after 48 your estrogen drops

2:10and your lymph shuts down

2:1125 years of putting others before yourself

2:13and it sat there and hardened

2:15under your jaw

2:16behind your eyes

2:18you can't diet that off

2:20you drain it

2:24this is what the models

2:25and athletes use to get rid of it

2:28heros

2:29a Cleavers sweeps the waste out Val

2:32Prickly ash restarts the circulation that shut down

2:36Calendula supports the body's

2:37i i natural Cleansing process

2:40Burdock gets the lymph moving a4

2:41flushing out the buildup your body doesn't need

2:44Red Clover calms the inflammation

2:46so it doesn't pack back In

2:48it's called Nuflos

2:50one spoon morning and night

2:52give it six weeks

2:54and then what?

2:56then you come to my casting

2:58the offer made you at 26 never expired

3:05six weeks

3:06watch

3:08tin

3:09ote

3:11by please work

3:15Aseas

3:16bsdbsda

3:16push skta

3:21Labatt wares

3:22Buds

3:22Bulut

3:23mom? you look different

3:27differenthow2

3:28tases

3:29Bvbscdii Wied

3:34there

3:39Bsbsds Wis Lan

3:44who is that?

3:45she looks so pretty

3:47Lisa Marrow

3:50Gorgeous!

3:51eetesues

3:51eetesess Stay right there!

3:52Beautiful, Lisa!

3:53Wie, Lisa Marrow is back in the spotlight

3:56fee after more than two decades

3:58Lisa

3:59Lisa Marrow

4:01one 16

4:03Lisa Marow back on the cover after 25 years

4:06what changed?

4:09stopped putting everyone before me

4:11a of

4:13Vance Models has fired head photographer

4:15Hale and model Sienna

4:17after security footage of the two surfaced online

4:29right this way Miss Marrow

4:32sorry about the noise

4:33Hale and Sienna are clearing out their desks

4:40Lisa you look incredible

4:42called you so many tihnes i a

4:45made a mistake Lisa

4:47i love you

4:49should have thought about that when you cheated

4:59I'm sorry have to ask

5:01you look incredible

5:02what's your secret?

5:05it was never fat

5:08it's called Nuflos

5:09look it up

5:11it was never my fault

5:13it was 25 years of putting everyone before me

5:16and giving up what loved

5:18do this one for you

5:20one spoon morning and night

5:2330 day money back guarantee

5:25they sell out

5:26checked this morning

5:29bed

5:30if you still see the button below you got lucky

Lymphatic drainage drink · found via the "Lymphoria" search

Nuflos "Lisa, the Ex-Model"

Company revenue~$10–30M/yrHedonic est. Not public. Based on ~8,200 active video ads across 10+ pages (Nature Remedies, Glow and Thrive Daily…), typical of an 8-figure DTC brand.
This one ad made$0.8M–$3.9MHedonic est.: ~$5–15K/day spend for the #1 creative × 1.5–2.5x ROAS × 105 days.
5:35runtime
105 dayslive since Jul 24, 2026
166scene changes
2.0sper scene

PersonaWoman, 51, ex-model

Open in Meta Ad Library ↗

Strategy, beat by beat Click a beat to jump the video

Every scene change 166 scenes in 5:35, one new picture every 2.0s

What Arie takesThe closest match to Dana: a woman 50+, a marriage wound, "after 45 your body changes". Don't copy the pound numbers, the timelines or the body diagrams. Arie can't use them.

Other brands running song ads

Lyrics were read from each ad's burned-in captions (OCR), so a few words may be off. "Hedonic est." figures are our own math, not reported numbers.

02 · The rules

Every song is for one person, at one moment, at one stage.

A song for everyone moves no one. Before anyone writes a lyric, the brief must name all three. If a draft line could belong in another persona's song, cut it.

1

Persona

One named person with an age, a job, a family and a reason. Example: Dana, 52.

1

Trigger moment

The exact scene where she decides "something has to change". Example: the dress fitting four months before her daughter's wedding.

1

Awareness stage

What she already knows. This decides how early Arie appears and how hard the call to action pushes.

One brief

One song, one video, one ad set

The title, hook line, scenes and CTA all follow from those three choices. A new persona or a new moment means a new song.

Don'twrite "for busy moms, dads, and anyone who's tried every diet." That line names three personas and makes three promises, so it lands with none of them.
Customer personas · built from KFF data + forum language

Three people. Dana goes first.

Arie had no persona, so these three come from the market data above and the way people talk about GLP-1s online. Dana is primary because women 50–64 are the biggest group of current users and the closest fit for Arie's look. The quotes show how each persona would talk. They are written for this page, not taken from real customers.

D

Dana, 52

"The Pause Rewrite" · school admin · married · 2 grown kids

PrimaryWomen 45–60Starts problem-aware

"I'm doing the same things that worked at 40. They don't work anymore, and nobody told me why."

Trigger moments

  • Dress fitting before her daughter's wedding
  • Annual physical: "let's watch your numbers"
  • Hiding at the back of the family photo
Deeper desire: to feel like herself again, and to be in the photo instead of taking it.

Objections

  • "Is online even legit?"
  • "I've heard about side effects"
  • "Can I afford it every month?"

Where she is

  • Facebook + Instagram, evenings, 8–10pm
  • Follows menopause doctors and recipe creators
M

Marcus, 41

"Keep Up Dad" · sales manager · married · 2 kids, 8 and 11

SecondMen 35–50Starts problem-aware

"I used to be the fun dad. Now I'm the dad on the bench who's out of breath."

Trigger moments

  • Winded chasing his son at Saturday soccer
  • Blood pressure reading at the physical
  • His dad's health scare
Deeper desire: to be there for the long run and keep up with his kids.

Objections

  • "That's a celebrity thing"
  • "I don't have time for appointments"
  • "I want it private"

Where he is

  • Instagram Reels at lunch and late night
  • Sports, money and dad content
J

Jess, 34

"The Cycle Breaker" · nurse · partnered · one toddler

ThirdWomen 28–40Starts unaware

"Every Monday I start over. By Thursday at 9pm I'm in the pantry again."

Trigger moments

  • 9pm pantry, the "food noise" won't stop
  • Another Monday restart
  • Postpartum jeans still in the drawer
Deeper desire: to stop the cycle and get a quiet head around food.

Objections

  • "Just another diet"
  • "I should be able to do this myself"
  • "What if I gain it back?"

Where she is

  • Reels + Stories, scrolling during breaks and after bedtime
  • Follows mom, wellness and "what I eat" creators
Awareness stages

Start at problem-aware, then climb.

Cold traffic mostly knows the problem but not the fix. Open there. Songs for later stages go to people who watched the earlier songs.

Stage 1

Unaware

She doesn't see a problem yet. The song opens on a feeling, like food noise, and names it.

Song 05
Stage 2 · start here

Problem-aware

"Nothing works anymore." The song shows the trigger moment and reveals the hidden cause.

Song 01Song 03
Stage 3

Solution-aware

She knows GLP-1s exist but doubts online care. The song answers "is it legit?"

Song 02
Stage 4

Product-aware

She's comparing options. The song shows how Arie works: quiz, provider, discreet delivery.

Song 04
Stage 5

Most aware

She's ready and needs a nudge. A short song with the direct CTA, shown to warm viewers.

Song 06
03 · The 12-step build

What to do, and what we made.

Left: the instructions for the team. Right: the real output for Arie Song 01.

Plan · 1–3Write · 4–6Make · 7–10Launch · 11–12
01
Plan

Lock the brand + compliance brief

  • Confirm the ad account runs Rx weight-loss ads (LegitScript) at 18+.
  • List allowed and banned claims word for word.
  • The video sells the result. The landing page sells the process.
Owner
Strategist + Arie
Tool
Claude Docs
Output
Approved brief
Proof of work · Arie Song 01
Arie · Song 01 briefApproved
Offer
Doctor-prescribed GLP-1 weight-loss program, if eligible
Platform
Meta · Reels + Feed · 9:16 · 18+
CTA button
Learn More → landing page quiz
Video job
Sell the result (she lost the weight, she feels like herself). Get the click.
Page job
Sell the process: quiz, licensed doctors, LegitScript, delivery
Allowedlose the weightjeans fitcravings got quietfeel like me
Banned30 lbsin 30 daysguaranteedbefore/afterscale on screen
Arie palette
02
Plan

Research what is winning

  • Sort the Ad Library by impressions, filter by video, and look for runtimes over 2 minutes.
  • Write down every line people repeat: "it was never fat", "I did everything right".
  • Note the persona, the mentor and when the product appears.
Owner
Strategist
Tool
Meta Ad Library, Reddit, Arie intake data
Output
Swipe file + buyer phrases
Proof of work · Arie Song 01
It was never just fat.RYZE · 2:11You're not fat, Lisa. You're backed up.Nuflos · 2:03It might not be your age. It might be your gut.RYZE v2 · 4:34Tried everything. The diets. The gym at 5AM. The teas.RYZE · 1:12
22%of adults 50–64 take a GLP-1
15% vs 9%women vs men
17%got it from an online provider

Pattern in all 3 winners: an emotional wound → tried everything → a mentor says "it was never you" → the product → people notice.

03
Plan

Pick persona × trigger × stage

  • Pick one row from the video slate.
  • If a lyric could belong in another persona's song, cut it.
Owner
Strategist
Tool
Persona cards
Output
One-line brief
Proof of work · Arie Song 01
PersonaDana, 52Plus-size, married 22 years, "tried everything"
WoundHis texts at 3 a.m."She's let herself go" to a girl at his office
StageProblem-awareKnows the problem, not the fix
= Song 01 · "Let Herself Go" (v4)
04
Write

Write the story beat sheet

  • Open on the wound, not the setting. The first 10 seconds must hurt: betrayal, shame, hiding.
  • Then: trigger, tried everything, desire, humiliation, mentor, hidden cause, result, revenge beat, payoff, CTA.
  • v3 opened on "a bridal shop on Main". It had no pain, so we rewrote it.
Owner
Writer
Tool
Claude
Output
Beat sheet with timecodes
Proof of work · Arie Song 01
TimeBeatLinePicture
0:00Hook: betrayalThree a.m., his phone lit up the bed / "She's let herself go," that's what my husband saidClose-up: Dana's face lit blue by his phone, tears
0:05Twist the knifeTo a girl from his office, hearts after every linePhone screen full of hearts, Tom asleep
0:15HideThen I hid in the bathroom so he wouldn't hear me fallDana slides down the bathroom door
0:21TriggerFour months till our daughter walks down the aisle / And I can't zip the dressEmma's ring, the stuck zipper
0:28Tried everythingI tried every diet, every Monday brand newDiet notes on the fridge, the scale, crying at night
0:39Desire (chorus)Not the woman he's ashamed of… not cropped out of the pictureBack row of the family photo, Tom walks ahead
1:07Humiliation"Maybe something with sleeves"… she'd cropped me out of sightBridal shop, the cropped engagement photo
1:19Mentor + hidden causeAfter forty-five, it was never really youLauren holds her hands on the couch
2:12Result as momentsCravings went quiet… old jeans buttoned… liked what I sawCalm 9pm kitchen, jeans, shop window
2:24Revenge beat"You look amazing" / "I always was before" … I set his bags in the hallTom's double take, his suitcases at the door
2:39Payoff"Mom, get in the picture, stand right next to me"Wedding photo, Dana front and center
3:23CTAMaybe there's a reason, and it isn't you… Tap learn moreA new woman in red taps the button
05
Write

Write lyrics + compliance pass

  • Make it hurt first: a cheating husband, a bigger size, cropped out of photos.
  • Then sell the result: the weight comes off, she feels like herself.
  • No quiz, provider or pound numbers. The page does that.
Owner
Writer → Compliance
Tool
Claude
Output
Final lyric sheet (<5,000 characters)
Proof of work · Arie Song 01
PainResult languageCut
June the fourteenth, nine a.m., a bridal shop on Mainv3 opener · cut: no pain in the first 10s
Verse 1
Three a.m., his phone lit up the bedpain
"She's let herself go," that's what my husband saidpain
To a girl from his office, hearts after every linepain
Twenty-two years married and I wasn't on his mindpain
I didn't say a word, I just stared at the wall
Then I hid in the bathroom so he wouldn't hear me fallpain
Four months till our daughter walks down the aisle
And I can't zip the dress and I can't fake a smilepain
Pre-Chorus
I tried every diet, every Monday brand new
Lost the same ten pounds and then they came back too
I tried everything right
So why do I still cry myself to sleep at nightpain
Chorus
I just wanna feel like me again
Not the woman he's ashamed of, not the one he won't defendpain
I wanna stand in the middle when they raise the glass
Not cropped out of the picture, not hiding in the back
I just wanna feel like me again
Like the girl he used to dance with till the band would end
Tell me where she went, 'cause I tried everything right
I just wanna feel like me again
Verse 2
At the bridal shop the lady brought a bigger sizepain
Said "maybe something with sleeves," and I saw it in her eyespain
My daughter posted pictures from the engagement night
I scrolled through every one, she'd cropped me out of sightpain
Then my sister Lauren called, she'd fought it ten years too
She said "after forty-five, it was never really youresult language
Your body changed the rules, I finally got the right help
And for the first time the weight just let itself melt"result language
Pre-Chorus
And I thought, what if it's not me
What if I'm not broken, I just need
The right kind of help to set me free
I tried everything right
Chorus
I just wanna feel like me again
Not the woman he's ashamed of, not the one he won't defendpain
I wanna stand in the middle when they raise the glass
Not cropped out of the picture, not hiding in the back
I just wanna feel like me again
Like the girl he used to dance with till the band would end
Tell me where she went, 'cause I tried everything right
I just wanna feel like me again
Verse 3
So I called her back that night and said "okay, I'm in"
First the cravings went quiet, nine p.m. was calm againresult language
Then my old jeans buttoned and I didn't hold my breathresult language
Caught myself in the window and I liked what I saw nextresult language
He came home one Friday, did a double take at the doorresult language
Said "you look amazing," I said "I always was before"
"I didn't do it for you," and I set his bags in the hallresult language
And for the first time in years I was standing tallresult language
Bridge
Wedding night, string lights in the trees
My baby in white and she's reaching for me
"Mom, get in the picture, stand right next to me"
Dancing in that dress like the girl I used to be
Final Chorus
Now I finally feel like me again
Lost the weight that held me down and the man who wouldn't bendresult language
I'm standing in the middle when they raise the glassresult language
Front and center in the picture, I'm not hiding in the backresult language
I finally feel like me again
And I danced with my baby till the band would end
I found where she went, and I did everything right
I finally feel like me again
Outro
If you tried everything right and the weight won't move
Maybe there's a reason, and it isn't you
Tap learn moreresult language
It might be your turnresult language
Take the two-minute quiz, see if you're eligiblev1 · cut: sells the quiz, not the result
06
Write

Make the song in Suno

  • Advanced mode → paste lyrics with [Verse]/[Chorus] tags.
  • Style: emotional power ballad, raw heartbroken vocal, start at 0:00.
  • Suno still added a 12s piano intro. We cut the song to start on the first word.
  • Make 2 takes, transcribe the best one, and cut any gap over 0.5s.
Owner
Producer
Tool
Suno v6 · Advanced mode
Output
Song with zero dead air
Proof of work · Arie Song 01
Suno create screen with numbered callouts
1–6 · Create → Advanced → lyrics → style → Create → pick the best take
Suno more options with numbered callouts
7–10 · Exclude styles, female vocal, duration Auto, title
vocals start immediately at 0:00 with no intro, continuous vocals, no instrumental breaks, no long outro, emotional adult contemporary pop power ballad, raw heartbroken female lead vocal in her 50s, soft piano and strings in verse 1, big drums and soaring chorus, cathartic triumphant final chorus, 82 bpm, no country, no twang, no rap
Dead-air check (Whisper word timestamps)v4 · 4:18 raw → 3:38 cut
Piano intro before the first word12.4s → 0s
1:18 instrumental gap2.26s → 0.45s
3:35 gap before the CTA2.08s → 0.45s
3:52 gap before "It might be your turn"3.06s → 0.45s
5 more breaths over 0.9s→ 0.45s
Longest silence in final cut0.45s
07
Make

Build the cast + style sheet

  • Lock every face before making scenes. One solo reference per person.
  • Make the ICP visible: Dana is clearly plus-size at the start. An average-weight lead kills the story.
  • Build 3 Dana references (start, halfway, after) so the change is gradual, never side by side.
Owner
Visual lead
Tool
Higgsfield · GPT Image 2.6 (high)
Output
Character lineup
Proof of work · Arie Song 01
Dana (start · halfway · after) · Tom 56 · Emma 26 · Lauren 55
Character reference, full body, plain cream backdrop. Handmade claymation… DANA, 52, same face as the reference. She is clearly plus-size and heavy-set: round full face, wide hips, about 260 pounds. Long loose sage cardigan, trying to cover her body. Tired, sad eyes. Mouth closed. No text.
08
Make

Storyboard every line

  • 2 pictures per sung line, so a new picture every ~2 seconds.
  • A character in every single frame. No empty storefronts, props or landscapes.
  • Shot 1 must stop the scroll: a face, an emotion, a reason to keep watching.
Owner
Visual lead
Tool
Shot list (2 per sung line)
Output
128 frames, one every ~1.7s
Proof of work · Arie Song 01
09
Make

Generate stills → animate in Higgsfield

  • Image: 9:16, quality high, solo character refs + "Only Dana in frame, no other people" (1.5 credits).
  • Video: Kling 3.0 std, 3s, sound off (4.5 credits).
  • Prompt: "mouths stay closed, no talking, no singing" so nobody lip-syncs.
  • Lesson from v3: the full lineup as a reference leaked the whole cast into 85 scenes. Solo references fixed it.
  • Contact-sheet QC before animating: check body size, who is in frame, and split panels.
Owner
Visual lead
Tool
GPT Image 2.6 → Kling 3.0 std, 3s, sound off
Output
111 clips
Proof of work · Arie Song 01
Cast refs3 × 1.5≈5 credits
Images117 × 1.5≈176 credits
Clips111 × 4.5≈500 credits
Whole video≈680credits, about 1 hour
Handmade claymation stop-motion animation, slightly choppy movement. Animate this scene with small natural movement and a slow gentle camera push-in. Mouths stay closed, no talking, no singing. No new people appear. Keep the exact style, faces, body shapes and colors.
10
Make

Edit, caption, QC

  • Cut on the sung line: 2 clips per line, split evenly.
  • Word-by-word lyric captions. No logo or offer banner.
  • Loudness −14 LUFS. No gap longer than 0.5s.
Owner
Editor
Tool
ffmpeg build script
Output
Final 9:16 MP4
Proof of work · Arie Song 01
V10:00
Pre0:28
Chorus0:39
V21:07
Pre1:32
Chorus1:45
V32:12
Bridge2:39
Final2:53
CTA3:23
11
Launch

Compliance check + launch

  • The video sells the result. The page sells the process.
  • CTA button: Learn More.
  • Broad targeting, 18+, Advantage+ placements.
Owner
Compliance → Media buyer
Tool
Meta Ads Manager
Output
Live ad set
Proof of work · Arie Song 01
ArieSponsored

3 a.m. Her husband's phone lit up the bed.

"She's let herself go."

She tried every diet. Then her sister told her the truth: after 45, it was never her willpower.

ARIE.COMSee if you're eligible
12
Launch

Test, read, iterate

  • Judge the hook at 72 hours and the song at day 7.
  • Make 3 versions with different openings: same song, different first 3 seconds.
Owner
Media buyer
Tool
Ads Manager
Output
Kill / fix / scale call
Proof of work · Arie Song 01
Hook rate30%+
Avg watch45s+
Link CTR1%+
Kill if<20% hook
04 · The Arie test

Song 01 v4: "Let Herself Go".

A claymation story with the song in the background and no lip-sync. Rebuilt to hurt in the first 10 seconds, with a plus-size lead and a character in every frame: Suno v4, 117 Higgsfield frames, 111 clips, cut to the sung words.

Hook (0–3s)

Her face lit blue by his phone at 3 a.m. The first sung line is the betrayal: "She's let herself go." No intro, no setting shot, no dead air.

First 10 seconds

Four gut punches before second 10: his words, hearts to a girl at his office, 22 years married, hiding on the bathroom floor.

Visible ICP

Dana is clearly plus-size for the first 2 minutes. She slims through three references (start, halfway, after), never side by side.

Pace

128 cuts in 3:38, a new picture about every 1.7s. A character is in every frame.

Humiliation stack

"A bigger size", "maybe something with sleeves", cropped out of the engagement photos. Each one is a scene, not a sentence.

Mentor + reframe

Lauren at 1:22: "after forty-five, it was never really you." That is the RYZE and Nuflos device, in Arie's words.

Revenge beat

"You look amazing." "I always was before." His bags in the hall. The cheating storyline pays off, the way the winners do it.

CTA

A new woman in red stands in for the viewer. "Tap learn more. It might be your turn." Soft, and it sends people to the page.

Scene by scene Click any frame to jump the video

Verse 1 · the wound
Pre-chorus
Chorus
Verse 2 · humiliation + mentor
Pre-chorus 2
Chorus 2
Verse 3 · result + revenge
Bridge · the wedding
Final chorus
Outro + CTA
05 · Plan + launch

The 6-song slate.

Each song gets one persona, one trigger and one stage. Wave 1 tests the three personas against each other.

01Built ✓

Let Herself Go

Dana, 52His texts at 3 a.m.Problem-aware
Three a.m., his phone lit up the bedWave 1
03Next

Keep Up

Marcus, 41Winded at soccerProblem-aware
Saturday, 9am, my boy yells "Dad, come on"Wave 1
05Next

The Noise

Jess, 349pm pantryUnaware
Thursday, 9pm, the house is quiet, but my head is notWave 1
02Later

Is It Even Legit

Dana, 52"Watch your numbers"Solution-aware
My doctor said "let's watch it"Wave 2
04Later

No Waiting Room

Marcus, 413rd canceled appointmentProduct-aware
Rescheduled it three timesWave 2
06Later

Monday Again

Jess, 34Sunday meal prepMost aware
Sunday night, I'm prepping like it's Monday fifty-twoWave 2
Beat map

Where each beat lands in Song 01.

Bar length matches the real seconds in the final cut. There is no intro, no instrumental break and no gap over 0.5s.

0:00
Hook
The wound, sung at 0:00
0:05
Verse 1
Betrayal, hiding, the dress
0:28
Pre-chorus
"I tried everything right"
0:39
Chorus
The deeper desire
1:07
Verse 2
Humiliation + mentor
1:32
Pre + Chorus
Hope, then the desire again
2:12
Verse 3
Result + revenge beat
2:39
Bridge
The payoff scene
2:53
Final chorus
The desire, fulfilled
3:23
CTA
"Tap learn more"
Meta + compliance guardrails

Being LegitScript certified lets us run these ads. These rules keep them live.

Check every lyric, scene and caption against this list at Step 5 and again at Step 11. This isn't legal advice, so have Arie's compliance contact sign off on the claims list.

Say Safe to sing

  • The result she feels: lighter, her jeans fit, quiet cravings, being in the photo. No numbers.
  • A soft CTA: "Tap learn more." The landing page sells the doctors, the quiz and the trust.
  • "A licensed provider decides what's right for you."
  • Life moments: energy, keeping up, feeling like yourself, being in the photo.
  • Keep the process (quiz, provider, delivery) off the video. It belongs on the landing page.
  • "LegitScript certified" and "real US-licensed providers".
  • Target 18+ only, with a safety line on the landing page.

Never Banned in lyrics and scenes

  • Before/after images, scales, tape measures or pound counts on screen.
  • Timelines like "in 30 days" or "by summer".
  • Body shaming, negative self-image or zooming in on body parts.
  • "Guaranteed", "no side effects" or "everyone qualifies".
  • Calling compounded medication "the same as" a brand or "FDA-approved".
  • Calling out a viewer's weight or health ("Are you overweight?").
Instead ofSing
"I lost 30 pounds in two months""I stood in the middle of the photo"
"Hate what you see in the mirror?""I did everything right, so why doesn't it work?"
"Get Ozempic cheap online""For the first time, the weight just let itself melt"
"Lose 30 lbs in 30 days""Tap learn more. It might be your turn."
Testing + metrics

Read the hook in 72 hours and the song in 7 days.

One ad set per persona. Each song launches with 3 hook variants: the same song with a different first 3 seconds of footage.

Hook rate30%+

3-second views ÷ impressions. Below 20%, swap the opening shot.

Avg watch time45s+

If people drop before Arie appears, tighten Verse 1.

Link CTR1%+

Below 0.6%, rewrite the CTA lyric and the primary text.

Quiz start rateTrack

Landing page → quiz start. This shows whether the page matches the song.

Wave 1 · Weeks 1–2

Persona test

  • Songs 01, 03, 05 · 3 hooks each
  • Broad targeting, 18+, Advantage+ placements
  • Pick the winning persona by cost per quiz start
Wave 2 · Weeks 3–4

Climb the stages

  • Sequels for the winner: Song 02 or 04
  • Retarget 50%+ viewers with Song 06
  • Recut the winning song into a 60s version
Wave 3 · Week 5+

New triggers

  • Same winning persona, new trigger moment
  • New songs replace tired ones every 3–4 weeks
  • Add the second persona back with its own sequel
KillHook rate under 20% after 3 hooks and about 3,000 impressions each.
FixGood hook rate but people drop before the reveal: tighten Verse 1. Good watch time but low CTR: rework the CTA.
ScaleHits all three targets and has the lowest cost per quiz start: raise budget 20% every 48 hours.